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Privacy Policy & Cookies

Our Privacy Policy

Welcome to our privacy policy! When you use our services, you leave some of your personal information with us. In our privacy policy below, you can read what information we collect, why we collect it, and what we use it for. It is important for us to take good care of your personal information, and we hope you will take the time to read how we do it.

Brief on Privacy and Personal-Data Policy:

On May 25, 2018, a new European Personal Data Regulation entered into force; The General Data Protection Regulation (GDPR). This regulation is implemented on all local personal data laws throughout the EU and EEA. It applies to all companies and organizations that sell goods and services and store personal data about European citizens, including companies from other continents. It gives EU and EEA citizens greater control over their personal data and the security of their information throughout Europe. It protects privacy and will forever change the way we collect, store, and use customer data. A more detailed description and explanation of the Personal-Data Regulation and our Privacy Policy can be read further down this page.

Brief about Cookies:

Cookies are needed to make the website work; for example, the website remembers how you surf around. Cookies also provide information on how you use our website so that we can improve it for you as well as for others. Cookies on this website are primarily used for traffic measurement and optimization of the site’s content. A more detailed description and explanation of Cookies can be read further down this page.

Who we are

Toy World is a premium retailer of children’s toys worldwide. We are also an official LEGO partner and retailer and are based in LEGO’s native country Denmark.

This privacy policy is issued on behalf of Toy World.

Our website address is:

How to contact us

For all questions related to this privacy policy, please contact us at:
Toy World
Gyngemose Parkvej 2B
2860 Søborg,
Or by email: [email protected]

Please include your name in all correspondence.

Below you will find an overview of the content of the company’s current privacy policy. If you continue to use the Website, we recommend that you familiarize yourself with the contents of this policy.

1. This website uses cookies

1.1. A cookie is a small text file that is stored on your computer or corresponding device to recognize it. There is no personal information stored in our cookies, and they cannot contain viruses.

1.2. The website uses cookies to remember advertising settings, statistics, and targeting of ads. This information is shared with third parties.

1.3. You can read more about cookies and the purpose of these at the Danish Commerce Agency.

2. How to delete or block cookies

2.1. By following this link you will find a guide on how to delete cookies from the browser you are using.

3. Purpose of cookies on our website

3.1. Miklagard has the following intentions to collect and store cookies:

  • To save your settings
  • Traffic measurement and statistics
  • Targeting, segmentation and demographic analysis
  • Offer fast customer service via live chat

4. Third parties with access to cookies

4.1. The site uses cookies from the following third parties:

You can opt-out of cookies from Google Analytics here.

5. Protection of personal data

5.1. According to the Personal Data Processing Act (hereinafter The Personal Data Protection Act), your personal information must be kept securely and confidentially. We store your personal information on restricted-access computers located in controlled facilities, and our security measures are regularly monitored to determine whether our user information is being appropriately handled – while still respecting your rights as a user. However, we cannot guarantee absolute security for data transfers over the Internet. This means that there may be a risk of unauthorized access to information by others when data is sent and stored electronically. You submit your personal information at your own risk.

5.2. The rapid development of the Internet means that changes in our processing of personal data may be necessary. We, therefore, reserve the right to update and amend these privacy policy guidelines. In the event of significant changes, we will notify you in the form of a visible notice on our websites.

5.3. To the extent that personal data is processed about you, you are entitled, according to the Data Protection Act, to what personal data can be attributed to you. If the information or data processed about you proves to be inaccurate or misleading, you have the right to demand it corrected, deleted, or blocked. You may object at any time to the fact that information about you is being processed. You can also revoke your consent at any time. You have the opportunity to complain about the processing of information and data concerning you. Complaints are filed to The Danish Data Protection Agency cf. Personal-Data-Act § 58, pt. 1.

6. Changes to our Privacy Policy

6.1. From time to time, we may make changes to this Privacy Policy.

6.2. Any changes we make to this Privacy Policy in the future will be posted on this site. We recommend that you visit this site from time to time to keep up-to-date with any changes to this Privacy Policy.

7. Contact regarding personal data

7.1. If you wish to access the information registered about you with the Data Protection Office, Toy World, please contact the Data Protection Officer at e-mail [email protected].

7.2. If incorrect data has been recorded or you have other objections, you can contact the same e-mail.

7.3. You have the opportunity to gain insight into what information is registered about you, and you can object to a registration in accordance with the rules in the Personal Data Act.

8. Cookies storage period

8.1. The cookies obtained by the Provider delete themselves after a period of time, which may vary, but they are renewed after each visit.

9. How to delete cookies

9.1. If you want to delete your cookies, you can use the following instructions.

10. How to avoid cookies

10.1. If you do not want cookies stored in your browser, you can block them by following this guide.